Just like writing a letter to someone special, we created this brand with a simple yet powerful meaning:
“From me to you, my special someone.” Our concept is to design and create items from Hawaii, with the goal of delivering the warm embrace of Aloha to you—wherever you are in the world.

Founded by two childhood best friends, the brand is inspired by the place we call home: Hawaii. Our boutique is nestled in a hidden corner of Waikiki on Kalakaua, and we opened our doors in April 2024. We offer a curated selection of baby and kids’ original apparel, adult unisex original clothing, and a few carefully chosen pieces for women.

We are currently exploring business opportunities through pop-up events and learned about the Honolulu Festival. We would be very grateful to be part of your event. Thank you!