FRUITS ZIPPER, the newly appointed official supporter for the Honolulu Rainbow EKIDEN 2025, is a new idol group created from participants in ASOBISYSTEM’s idol project KAWAII LAB. The group’s name combines FRUITS, meaning ‘to bear fruit,’ and ZIP, meaning ‘to give energy.’

The group’s concept is ‘from Harajuku to the world,’ and the group will transmit what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to the world. Since their formation in 2022, FRUITS ZIPPER has won accolades such as the Best New Artist Award at the 65th Japan Record Awards and continues to spread a new wave of ‘KAWAII’ culture from Harajuku to the world.

On the day of the event, FRUITS ZIPPER will be present at the venue to cheer on the participants. In addition, they are scheduled to hold a Special Mini Live Performance on the stage of the Honolulu Festival on the day before the race to commemorate their appointment as the official supporters.